Privacy policy
Last updated: September 29, 2026
Roys Toys Roadwear operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Roys Toys Roadwear is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you.
We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
Contact details, including your name, address, billing address, shipping address, phone number, and email address.
Financial information, including credit card, debit card, financial account numbers, payment card information, transaction details, form of payment, payment confirmation, and other payment details.
Account information, including your username, password, security questions, preferences, and settings.
Transaction information, including the items you view, put in your cart, add to your wishlist, purchase, return, exchange, or cancel, and your past transactions.
Communications with us, including information you provide when contacting us, such as when sending a customer support inquiry.
Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information, including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.
Personal Information Sources
We may collect personal information from the following sources:
Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
Automatically through the Services, including from your device when you use our products or services or visit our website, and through cookies and similar technologies.
From our service providers, including when we engage them to provide technology or other services and when they collect or process personal information on our behalf.
From our partners or other third parties.
We may receive information about you from third-party data sources, such as general demographic details, occupation, and interests, and combine it with the information you give us. We also share order and site-activity information with service providers, including OuterSignal, to help us understand our customers and improve our marketing.
How We Use Your Personal Information
Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:
Provide, Tailor, and Improve the Services. We use your personal information to provide the Services, including to perform our contract with you, process payments, fulfill orders, remember your preferences and items you are interested in, send notifications related to your account, process purchases, returns, exchanges, or other transactions, create and manage your account, arrange shipping, facilitate returns and exchanges, enable you to post reviews, and create a customized shopping experience, such as recommending products related to your purchases.
Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, text message, or postal mail, and showing you online advertisements for products or services on the Services or other websites, including based on items you previously purchased or added to your cart and other activity on the Services.
Security and Fraud Prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our Services. If you create an account, you are responsible for keeping your account credentials secure. We recommend that you do not share your username, password, or other access details with anyone else.
Communicating with You. We use your personal information to provide customer support, respond to you, provide effective services, and maintain our business relationship with you.
Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal processes, including requests from law enforcement or government agencies, participate in civil discovery or litigation, and enforce or investigate potential violations of our terms or policies.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:
With Shopify, vendors, and other third parties who perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping.
With business and marketing partners to provide marketing services and advertise to you. For example, we may use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites.
When you direct or request us to disclose certain information to third parties, or otherwise consent to such disclosure, such as to ship products or through your use of social media widgets or login integrations.
With our affiliates or otherwise within our corporate group, if applicable.
In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations, respond to subpoenas, search warrants, and similar requests, enforce applicable terms or policies, and protect or defend the Services, our rights, and the rights of our users or others.
Depending on where you reside, you may have the right to direct us not to share information about you for targeted advertising and marketing based on your online activity.
You can exercise applicable opt-out rights through: https://roystoysroadwear.com/pages/data-sale-opt-out
Text Messaging (SMS)
If you opt in to receive text messages from Roys Toys Roadwear, we collect your mobile phone number and a record of your consent, including the date, time, and method of your opt in. We use this information only to send you the text messages you agreed to receive and to respond to your texts.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Sharing with service providers that help us deliver our text messages, such as our messaging platform and wireless carriers, is permitted. All other categories of disclosure in this Privacy Policy exclude text messaging originator opt-in data and consent; this information will not be sold or shared with any third party.
You can opt out at any time by replying STOP. Reply HELP for help. Message and data rates may apply. Message frequency varies. Full terms: https://roystoysroadwear.com/pages/sms-terms
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services.
Information you submit to the Services will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services.
In addition, to help protect, grow, and improve our business, we may use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our store, along with other merchants and Shopify.
To provide these enhanced features, Shopify may use personal information collected about your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify may be responsible for processing your personal information, including responding to requests to exercise your rights regarding Shopify's use of personal information.
To learn more about how Shopify uses personal information and the rights you may have, visit the Shopify Consumer Privacy Policy: https://www.shopify.com/legal/privacy/app-users
You may also visit the Shopify Privacy Portal: https://privacy.shopify.com/en
Third-Party Websites and Links
The Services may provide links to websites or other online platforms operated by third parties.
If you follow links to sites not affiliated with or controlled by Roys Toys Roadwear, you should review their privacy and security policies and other terms and conditions.
We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on those sites.
Information you provide in public or semi-public venues, including information shared on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms.
Our inclusion of such links does not, by itself, imply endorsement of the content on those platforms or their owners or operators, except as otherwise disclosed.
Children's Data
The Services are not intended to be used by children, and we do not knowingly collect personal information about children under the age of majority in their jurisdiction.
If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the contact information below to request that it be deleted.
As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell," as those terms are defined under applicable law, personal information of individuals under 16 years of age.
Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security."
In addition, information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide Services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.
Your Rights and Choices
Depending on where you live, you may have some or all of the rights listed below regarding your personal information. These rights are not absolute, may apply only in certain circumstances, and in some cases we may decline a request as permitted by law.
Right to Access / Know. You may have the right to request access to personal information we hold about you.
Right to Delete. You may have the right to request that we delete personal information we maintain about you.
Right to Correct. You may have the right to request that we correct inaccurate personal information.
Right of Portability. You may have the right to receive a copy of personal information we hold about you and request that we transfer it to a third party, subject to applicable limitations and exceptions.
Right to Opt Out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have the right to opt out of the "sale" or "sharing" of personal information or processing for purposes considered targeted advertising under applicable privacy laws.
You may exercise applicable opt-out rights at: https://roystoysroadwear.com/pages/data-sale-opt-out
If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on applicable law and Shopify functionality, the signal may be treated as an opt-out request for the device and browser you use. If the device can be associated with a Shopify account, the request may also apply to that account.
To learn more about Global Privacy Control, visit: https://globalprivacycontrol.org/
Managing Communication Preferences. We may send promotional emails. You may opt out at any time by using the unsubscribe option displayed in those emails. If you opt out of promotional communications, we may still send non-promotional communications, such as information regarding your account or orders.
You may exercise applicable privacy rights where indicated on the Services or by contacting us using the contact information below.
We will not discriminate against you for exercising applicable privacy rights. We may need to verify your identity before processing a request, as permitted or required by applicable law.
In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf. Before accepting such a request, we may require proof that you authorized the agent to act on your behalf, and we may need you to verify your identity directly with us.
We will respond to requests in a timely manner as required by applicable law.
Complaints
If you have complaints about how we process your personal information, please contact us using the contact information below.
Depending on where you live, you may have the right to appeal our decision regarding a privacy request or lodge a complaint with your local data protection authority.
International Transfers
We may transfer, store, and process your personal information outside the country in which you live.
If we transfer personal information out of the European Economic Area or United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses or equivalent mechanisms issued by the relevant UK authority, as applicable, unless the transfer is to a country determined to provide an adequate level of protection.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal, or regulatory reasons.
We will post the revised Privacy Policy on the Roys Toys Roadwear website, update the "Last updated" date, and provide additional notice where required by applicable law.
Contact
If you have questions about our privacy practices or this Privacy Policy, or would like to exercise privacy rights available to you, please contact:
Roys Toys Roadwear
Website: https://roystoysroadwear.com
Email: support@roystoysroadwear.com